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Exploring Alfa Romeo’s Big ‘Sales Surge’ in 2017

Alfa Romeo had a banner year in 2017. Previously offering only one choice in the US, they are now offering two. After offering the Giulia, a luxury sedan, Alfa Romeo increasing the number of cars it imported to the United States from 516 to 12,031. It was a big increase for the company, but it still isn’t competing well with other Models in a similar class. Fiat Chrysler, the company behind the Alfa Romeo brand will have to work hard to compete in the US market, and the Giulia is a step in the right direction.

Key Takeaways:

  • Bloomberg states Alfa Romeo “outperformed all others in U.S. sales last year,” posting astronomical year-over-year gains.
  • In 2016, Alfa Romeo only shipped 516 cars inside the United States — which was actually a modest decrease from 2015. However, adding the Giulia sedan to the lineup yielded 12,031 deliveries in 2017.
  • Despite some questionable reliability issues, the Giulia has been exceptionally well received by automotive enthusiasts. FCA definitely delivered on the brand’s historic charms (and faults).

“Alfa Romeo “outperformed all others in U.S. sales last year,” posting astronomical year-over-year gains.”

http://www.thetruthaboutcars.com/2018/01/alfa-romeos-big-surge-2017/