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Genesis Design Chief Tells Us How He’ll Define the New Luxury Brand’s Style

Genesis is a fairly new brand on the car scene. Split only two years ago from Hyundai, this line is setting designs and seeking a path of its own. Their current head designer Luc Donckerwolke comes from Volkswagon and is lending his expertise and style to this high end brand. The models are changing as the equipment changes, particularly rear-wheel drive, due to electrification of motors.

Genesis Design Chief Tells Us How He’ll Define the New Luxury Brand’s Style